SEO Lies, Myths & Misconceptions
At JDM, we offer SEO services, especially in conjunction with websites we’re developing for clients. That said, we have had enough of the rampant lies, myths and misconceptions regarding SEO. So here...
View ArticleThe Limits of Drawing the Dot-to-Dot
It's critical in a digital marketing world to know what in your media mix is giving you the biggest bang for your buck, be it Social Media, organic search, paid search, direct mail, TV, smoke signals,...
View ArticleMarketing the Value Matrix
I know that using words like “Value” and “Matrix” automatically make this sound like a bunch of meaningless industry jargon, but hang in there. I’ve been using the following Value/Innovation matrix...
View Article4 Tips for a Better Business Website
There is one rule that typically holds true for all small businesses: they care about their customers. To a small company, customers aren't just another cog in the mechanism, they're the lifeblood of...
View ArticlePPC vs SEO – Pros & Cons
At least in the short term, boosting traffic to your website means you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO). The question is, which one is the...
View ArticleGE Study Shows Shared Trumps Paid Content
For the longest time, it was assumed by marketers and social media gurus that shared content by friends and influencers carried more weight than self-serving paid ad placements. According to a study by...
View ArticleResearch Shows Online Effects Real-World
New research in the journal Nature highlights the potential for online social networks shaping real-world behavior. In Related News: GE Study Shows Shared Trumps Paid Content Social Media is a Creepy...
View ArticlePresidential Debate and the Pivot
If you’ve ever watched the presidential debate, you’ve seen experts in dodging questions in action. That dodge, also known as a “pivot,” is a way of taking a question on one topic, and […] In Related...
View Article[Infographic] The Game of Content Marketing
ANYONE can produce content as part of a content marketing strategy. Very few can do it well. So, to help out, HRmarketer and fisher VISTA have released a new infographic, “Content Marketing: The […]...
View ArticleThe Rule Of Reciprocation
So Black Friday and Cyber Monday are over, but retail marketing is just hitting its stride as we all sprint to the finish of 2012. There are many things retailers got right this […] In Related News:...
View ArticleNo One can Resist a Monkey
All over the country, companies exhibit at trade shows and events with hopes of being face-to-face with ideal buyers and the gatekeepers to the most lucrative channels. The reality of it is, you […] In...
View ArticleiPapers Bring PDF White Papers to Life!
For decades, B2B marketers have used PDF white papers to present their thought-leadership to interested prospects. The problem? PDFs are not reliable, trackable, digestible, sharable, or interactive....
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